For this project, 4 groups went head-to-head pitching full campaigns to the Foundation of Arts. The Foundation of Arts is a true gem in Northeast Arkansas. They supply the area with a wide variety of arts classes spanning from dance, painting, musical theater, drama, and much more for for all ages. The true heart of the organization lies within their strong belief in turning no one away. They provide these classes for any and all that want to participate, no matter what financial situations a potential artist may have. We wanted to show that everyone is an artist in some way. Thus, our "Be More" campaign was born. We wanted to make sure this campaign could easily live on without a graphic designer or social media director on staff. So we developed this child-like doodle style of type and art that could be achieved by small children doodling on pictures. After the pitch, our group was selected as the winner. During the pitch I was offered a summer internship to develop the Foundation of Art's brand and walk the team through how to launch the "Be More" campaign. The "Be More" campaign is still running and will run through at least 2018.